Production of an infomercial for other countries and start of its broadcasting in Southeast Asia

Mar. 11, 2016

Meiji University has produced an infomercial conveying the appeals of the school and Tokyo to foreign nationals who are interested in or concerned about Japan. WAKUWAKU JAPAN, a television station in Southeast Asia, has begun to broadcast this infomercial.

Composed in three episodes, the infomercial features three foreign nationals who are studying at Meiji University. Each of these students experiences Tokyo while walking the streets of districts such as Akihabara and Asakusa. Next, each encounters “mysterious” things on a Meiji University campus. While explaining these “mysteries,” three teachers comment on the Meiji University facilities and tradition, and the attractions of life as a student there.

In addition, to underscore Meiji University’s “open to the world” character, the infomercial incorporates information on “promotion of globalization”, “production of graduates who will be active members of society”, and “its reputation within Japan.” The objective is to heighten knowledge of Meiji University in other countries and help to attract diverse students as a hub of “internationalization.”

The footage is being shown as a program on the WAKUWAKU JAPAN station in Indonesia, Myanmar, and Singapore. The infomercial contains subscript captions in the local language and is slated for broadcasting several times from early to mid March.
Broadcasting station WAKUWAKU JAPAN
Name of the infomercial Tokyo DOKIDOKI Campus LIFE
Countries where the infomercial
is being broadcast
Indonesia, Myanmar, and Singapore
The infomercial can also be viewed on YouTube. (English version only)
To view, click the play button in the middle of the screen.



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