Profiles of Lecturers and Brief Abstracts of Lectures

Date: Monday, July 9
Cool Japan Summer Program Introduction
Brief Abstract of Lecture: For the introductory session of the Program, we will welcome you to Meiji University and introduce the outline of the program, while hearing self-introductions from all of the participants, as well as where everybody's interests in Japan lie, in order to ascertain the various "images of Japan" that exist. In the last day of the program we shall return to these images and see how they may have evolved over the two weeks.
Date: Monday, July 9 Lecturer: Renato Rivera Rusca/Matt Alt
Title of Lecture: Manga and Anime
Brief Abstract of Lecture: Modern Japanese pop culture contents currently enjoy enormous popularity all around the world - what is it about these works that foreign cultures find so endearing and attractive, and how does this process of cultural trade work? To find out, first we must look at the history of manga and anime in Japanese society, trace them back to their roots and identify the factors which make these uniquely Japanese, yet intrinsically universal. We will do this through an interactive and lively session hosted by Matt Alt and Renato Rivera Rusca where we welcome open discussion and brainstorming, with full involvement by the course participants.
Renato Rivera Rusca is a graduate of Japanese Studies at Stirling University in Scotland and has conducted research on Japanese popular culture in Osaka University and Kyoto University. He has lectured at the Manga Faculty at Kyoto Seika University and has participated in many projects involving the Kyoto International Manga Museum since its inception. He is currently a lecturer at the School of Commerce, Meiji University
Matthew Alt, a native of Washington, D.C., has been working as a professional translator and writer since the early 1990s. His experience includes four years as an in-house technical Japanese translator for the United States Patent and Trademark Office. He currently runs AltJapan Co., Ltd., a Tokyo-based localization company that produces the English versions of video games, comic books, and other forms of entertainment. An expert in Japanese folktales and character culture, he is the co-author of numerous books, including "Hello Please! Very Helpful Super Kawaii Characters from Japan” and "Yokai Attack! The Japanese Monster Survival Guide.”
Date: Tuesday, July 10 Lecturer: Toby Slade
Title of Lecture: Japanese Fashion: Past and Present
Brief Abstract of Lecture: This lecture will examine the unique path taken by Japanese fashion, starting in the Edo period. It will explore the radical changes of the Meiji period, the flapper-age Taisho years, and the war, reconstruction and the Bubble. It will then discuss the fashion of today’s Japan, from the top designers to the rapid street movements and the diverse subcultures. In particular it will examine the links between these vastly different times and what continuities and themes exist across the ages of fashion in Japan. While often a subject that is studied from the perspective of its fragment components, the scope of this lecture is deliberately broad in an attempt to identify the continuities and major themes of the entire history of Japanese fashion in the modern and postmodern eras.
Toby Slade is an associate professor at the University of Tokyo researching Asian modernity and the history and theory of fashion. His doctoral research at University of Sydney examined the Modernity of Japanese clothing and the implications of that unique sartorial history for contemporary theories of fashion. Last year he published a book entitled, Japanese Fashion: A Cultural History (Berg, 2010), which was the first English language publication to explore the full sweep for the history of Japanese fashion from the earliest days until today.
Date: Tuesday, July 10 Lecturer: Azby Brown
Title of Lecture: Japanese Design: Lessons in living green from traditional Japan
Brief Abstract of Lecture: Japanese culture has often placed a premium on compact design, efficiency, low waste, and low energy use in buildings and other things designed for daily use. The roots of this thinking lie in the past, and it is becoming widely recognized that the society of the Edo period (1603-1868) provides an excellent model of a sustainable society. How did Japanese people approach the problems of supporting a large population with limited energy and other resources then? How are Japanese designers applying these lessons today? Will it be possible for Japan to transform itself into a model of sustainability in the post-earthquake/tsunami/nuclear disaster period? This talk will give examples from the past and present and illustrate possibilities for the future.
AZBY BROWN, a native of New Orleans, Louisiana, is an artist and designer who has lived in Japan since 1985. He is the author of The Genius of Japanese Carpentry (1995), Small Spaces (1996), The Japanese Dream House (2001) and The Very Small Home (2005), and "Just Enough: Lessons in living green from traditional Japan" (2010). On the faculty of the Kanazawa Institute of Technology since 1995, he is the director of the KIT Future Design Institute in Tokyo.
Date: Wednesday, July 11 Lecturer: Patrick W. Galbraith
Title of Lecture: Electronic Gaming in Japan and Beyond
Brief Abstract of Lecture: With reports comparing the industry to Hollywood, electronic gaming has never been a hotter topic. It’s a global phenomenon, with professional gamers and leagues existing from Europe to Asia. This three-hour seminar focuses on Japan’s place in the electronic gaming renaissance. In the first half, we will discuss the origins of electronic gaming in the United States, the rise and fall of Atari and the revival of the industry by Nintendo. We will explore some of the specifics of Japanese gaming culture, for example the prevalence of arcades and the hand-held devices, and also the major challenges facing the industry today. We will touch on the competition between Nintendo, Sony and Microsoft, and the growing tensions between global and domestic markets. In the second half, we will turn away from big-budget corporate games to discuss bright spots of creative activity such as fan-produced content and bishōjo games.
Patrick W. Galbraith received his Ph.D. in Information Studies from the University of Tokyo in 2012, and is currently pursuing a Ph.D. in Cultural Anthropology at Duke. He is the author of The Otaku Encyclopedia (Kodansha International, 2009), Tokyo Realtime: Akihabara (White Rabbit Press, 2010) and Otaku Spaces (Chin Music Press, 2012). He is also the co-editor of Idols and Celebrity in Japanese Media Culture (Palgrave, forthcoming). He has published academic papers in Mechademia, ejcjs and Signs and is a former contributor to Metropolis, Otaku USA and CNN Go.
Date: Wednesday, July 11 Lecturer: Jason Karlin
Title of Lecture: Through a Looking Glass: Changes in Japanese Television and Advertising
Brief Abstract of Lecture:Television in contemporary Japan is crowded with idols and celebrities, whose image and private lives circulate as intertextual commodities. More than any other national media, Japanese television advertising features celebrities in nearly 70% of all commercials. This emphasis on celebrity in branding and product marketing in Japan has resulted in a media culture that nurtures a close relationship to its domestic audience. This lecture will examine the role of idols and celebrity in Japanese television and advertising, and discuss how the transition to digital distribution and rise of social media are re-shaping the Japanese media landscape
Jason Karlin is an Associate Professor at the Graduate School of Interdisciplinary Information Studies at the University of Tokyo, where he teaches gender and media studies. Before coming to the University of Tokyo in 2003, he taught at the University of Florida and Michigan State University. He is the co-editor (with Patrick W. Galbraith) of Idols and Celebrity in Japanese Media Culture (Palgrave Macmillan, 2012) and the author of The Eternal Return of History: Gender and Nation in Meiji Japan (forthcoming).
Date: Wednesday, July 11 Lecturer: David Marx
Title of Lecture: Youth Culture and Music
Brief Abstract of Lecture: In the first twenty years after World War II, Japanese authorities frowned upon any idea of "youth culture," with emerging tribes of younger Japanese often facing police harassment and even arrest. In the last four decades, however, Japan has developed one of the most vibrant youth-oriented pop cultures in the world. The lecture will look at the nature of this transition from youth as delinquency to youth as consumers — all while explaining the basic principles behind how Japanese youth create culture, music, and fashion. 
W. David Marx is a writer based in Tokyo, Japan and Chief Editor of N?ojaponisme. He is a former editor of CNNGo, Tokion, and the Harvard Lampoon and has provided writing and translation for such publications as GQ, Brutus, Weekly Diamond, Harper’s, Nylon, Art AsiaPacific, and Best Music Writing 2009. Marx also has a chapter in upcoming Palgrave Macmillan anthology Idols and Celebrity in Japanese Media Culture. He is a graduate of Harvard University (B.A., East Asian Studies) and Keio University (M.A., Marketing and Consumer Behavior). 
Date: Thursday, July 12 Lecturer: Roland Kelts
Title of Lecture: Pop Culture from a Multipolar Japan
Brief Abstract of Lecture: Is there something more to the West’s fascination with Japanese anime and manga? How are anime films and manga comics cultural channeling zones, opened by the horrors of war and disaster and animated by the desire to assemble a world of new looks, feelings and identities? Lecturer at the University of Tokyo, Sophia University and the University of the Sacred Heart Tokyo, Roland Kelts addresses the movement of Japanese culture into the West as sign and symptom of broader reanimations. With uncertainty now the norm, style, he argues, is trumping identity, explaining, in part, the success of Japanese pop and fashion, design and cuisine in the West.
説明: KeltsTokyoBookstoreedit2 Roland Kelts is a half-Japanese American writer, editor and lecturer who divides his time between New York and Tokyo. He is the author of Japanamerica: How Japanese Pop Culture has Invaded the US and the forthcoming novel, Access. He has presented on contemporary Japanese culture worldwide and has taught at numerous universities in Japan and the US, including New York University and the University of Tokyo. His fiction and nonfiction appear in such publications as Zoetrope: All Story, Psychology Today, Playboy, The Wall Street Journal, Vogue Japan, Adbusters magazine, The Millions, The Japan Times, Animation Magazine, Bookforum, and The Village Voice. He is the Editor in Chief of the Anime Masterpieces screening and discussion program, the commentator for National Public Radio's series, "Pacific Rim Diary" and the author of a weekly column for The Daily Yomiuri newspaper. His latest project is the English edition of the Japanese literary culture magazine, Monkey Business, and his blog is:
Date: Thursday, July 12 Lecturer: Kaichiro Morikawa
Title of Lecture: LEARNING FROM AKIHABARA: The Otaku City
Brief Abstract of Lecture: In Japan, optimism about an ever-progressing technological future ran out in the 70's. It was in the mid-80's that the term otaku was coined to signify a new personality that had emerged as a reaction to the loss of “future.” The term evokes a stereotyped image of an unfashionable computer nerd, preoccupied with games and anime even after his adolescence. The loss of “future” was also critical to Akihabara, a small area amongst the central districts of Tokyo, which is widely known by the unrivaled concentration of electronics stores. “Community of interest” has taken an urban form in Akihabara. This could be a prophetic phenomenon in which a city is simulating cyberspace, as opposed to the conventional notion of cyberspace simulating a city.
Kaichiro Morikawa, associate professor of School of Global Japanese Studies at Meiji University since 2004, was born in 1971. He received MA in Architecture at Waseda University. He served as commissioner of the Japanese pavilion at the Venice Biennale 9th International Architecture Exhibition in 2004 to produce the exhibit OTAKU: persona=space=city (2004). He is involved in establishing Tokyo International Manga Library, and operating Yoshihiro Yonezawa Memorial Museum of Manga and Subcultures at Meiji University. Publications include: The Birth of a Personapolis (Gentosha, 2003).
Date: Friday, July 13 Lecturer: Hiroki Fukunaga
Title of Lecture: Japanese culture and hospitality “storming the world”
Brief Abstract of Lecture: For more than 1300 years, the traditionally family-run “Ryokan” (traditional inn) business has developed and maintained its importance through the spirit of Japanese hospitality (omotenashi). This omotenashi has contributed to the country’s high economic growth and made Japan what it is today. Furthermore it has also played an important role in the Japanese creative industry. So what is the very essence of omotenashi? All Japanese embody this omotenashi spirit so naturally and unconsciously, and it adds a “story” to the “Made in Japan” product making it the one and only “Japan Brand”.
Hiroki Fukunaga: Managing Director, R Project Inc, and Councilor for the Cool Japan Blue-Ribbon Panel held by Ministry of Economy, Trade and Industry (METI). After working 15 years in an English first class hotel, he started “The Ryokan Collection” from 2004, which challenges traditional Inns to exceed the branding image of a modern first class hotel. He is also the director for the Luxury Travel Market Committee under METI, and the Japanese representative (from 2010) for International Luxuriate Travel Market (ILTM) which is the most prestigious business conference targeting the travel market for wealthy people.
Date: Friday, July 13 Lecturer: Everett Kennedy Brown
Title of Lecture: JAPAN(S): On deeper and pluralistic aspects of Japanese culture
Brief Abstract of Lecture: Cool Japan: the catchphrase coined by the Japanese government to market Japan as a commercial commodity is being promoted globally through the media. What really is Cool Japan and how are contemporary views of Japan becoming polarized by this agenda? In this photographic slideshow and talk, writer and photojournalist Everett Kennedy Brown explores these questions, and then will focus on deeper elements of the culture that emerge beneath the surface of contemporary trends.
Everett Kennedy Brown : Everett Kennedy Brown is a writer and the regional chief photographer of European Pressphoto Agency (epa), based in Tokyo, Japan. His work appears regularly in The New York Times, International Herald Tribune and other major newspapers and magazines. Everett's books include, 『俺たちのニッポン』Shogakukan Publishers, 『Ganguro Girls』Koenemann, 『生きているだけで、いいんじゃない』Kindaieiga-sha and 『日本力』Parco publishers.
Date: Monday, July 16 Lecturer: Kyoto International Manga Museum
Workshop: Be a Manga Artist's Assistant!
Brief Abstract of Lecture: Why do the speech balloons look different from each other? Why are there lines behind that running guy? What does it mean when the middle of the panel is totally black, even though it's not night time? You can learn the answers to these questions and more by making your own manga in this workshop. Explanations of the meaning behind different uses of line and shading, and the techniques to accentuate your stories and characters. If you become a Manga Artist Assistant you can draw and understand all of these things for yourself. With just a few touches here and there, you can bring your manga to life!
There will also be a lecture on the new business possibility of Manga in various fields.
Kyoto International Manga Museum: Developed and opened as a joint project of Kyoto City and Kyoto Seika University in aim to contribute to cultural activities of local communities in various ways. It was established on the site of the former Primary School. The Museum acts as a venue for the collection, preservation and exhibition of manga and animation materials, which have been accumulated through generous donation from both individuals and companies.
Date: Monday, July 16
Field Trip: Toei Kyoto Studio Park
Date: Wednesday, July 18 Lecturer: Shigeo Okajima
Title of Lecture: Cultivating new creativity in traditional culture
~ From the field of Kyoto Yuzen (print silk) ~
Brief Abstract of Lecture: In this lecture we will learn from a case study of the prestigious Kyoto-Yuzen company which has been in business for over 150 years. The President, who is the lecturer of this topic, has expanded his business field and started a new product development, mixing traditional culture with the latest trends. These products have been introduced in Europe and Asia. In this lecture we will explore the possibility of Japanese traditional industry and its future perspective.
Shigeo Okajima, born in Kyoto in 1952 as the eldest son of Shigesuke Okajima, he grew up in Kyoto’s traditional printwork environment. After graduating from Kyoto Sangyo University (Faculty of Business Administration), he joined Yoshizen Tokyo branch (a kimono wholesale dealer). And in 1977 he enters Okajyu.Inc. While inheriting the traditional dyeing skill of Okajima and making further sophisticated products as a leading traditional company, he also challenges to create fashion accessories using the traditional Kyoto-Yuzen skill, and yet making it fit into modern society. ,
Date: Wednesday, July 18 Lecturer: Hiroaki Koyama
Workshop: Experiencing FUROSHIKI “wrapping” (workshop)
Brief Abstract of Lecture: A furoshiki is a square shaped cloth used to wrap items. It has long been an essential item in Japanese people’s daily life, but sadly, it is now not used as often as before. Even though the furoshiki is considered a “tool from the past” if you get to know the usage of it, you will see that it is still very convenient. Furoshiki has recently gained attention as an eco-friendly item, since it helps reduce wrapping paper waste.
In this workshop we will first learn about the basic information of furoshiki, and actually practice how to use it! Using furoshiki is very simple! Once you learn it you will be able to use it in your daily life. I hope you can learn the simplicity, convenience and the depth of the world of furoshiki, and I also wish this workshop will give you insights to Japanese culture by actually experiencing it with your own hands.
Hiroaki Koyama, Chief of Planning and Development Section, Miyai Inc. is also a curator, handling the company’s gallery exhibits. He conducts lectures in Sodo-Kimono-Gakuin (with themes as “Knowledge about Furoshiki and Fukusa” (twice a year), and other various lectures even abroad such as Paris (at Toraya-Paris Branch) and England (Japan Society London, “The Furoshiki Project”). He has published a book called “Bi no tsubo- Furoshiki” (NHK Publication), and also took part in planning and producing “Furoshiki” (PIE INTERNATIONAL). He has been interviewed in various magazines, TV programs and educational text books. He also collaborates with other museums and galleries by providing support or lending the company’s collection.
Date: Thursday, July 19 Lecturer: Masao Kikuchi
Title of Lecture: Tourism and regional promotion -1 (Yuru-kyara)
Brief Abstract of Lecture: Facing severe economic difficulty and depopulation, local governments in Japan are keen to revitalize the local economy by cultivating local resources. One of the unique Japanese innovations using soft resources is the local warm mascot character called Yurukyara. Icons unique to the local culture and history are characterized as warm and soft mascots as PR agents for local goods and tourism. The lecture will examine the challenges and opportunities of Yurukara as local economic development tools by introducing popular Yurukyara in Japan. Students are required to invent their own Yurukyara for their hometowns in the lecture.
Masao Kikuchi is Associate Professor of Public Policy and Management of the Department of Public Management in the School of Business Administration, Meiji University, Tokyo. Prior to his current position, he was a research fellow at the Institute of Administrative Management, while he was also a research associate at the Research Institute of Economy, Trade and Industry. He has published articles in following journals: Public Administration Review, Asian Review of Public Administration, and others. He serves as various advisory commission member positions both in national and local government in Japan. He holds a Ph.D. in Political Science.
Date:Thursday, July 19 Lecturer: Atsushi Sumi
Title of Lecture: Tourism and regional promotion -2
Preservation of Satoyama and Local Development
Brief Abstract of Lecture: Satoyama is a Japanese word referring to the border area between mountain foothills and arable flat land in the countryside of Japan. Not only does the image of satoyama come into foreign visitors’ imaginations of Japan’s landscape, but satoyama also remains a place for the daily activities of the local people, and, for the city-urbanites, it serves for recreational activities where they recall a sense of furusato (home town) and nature. Satoyama areas today, however, face serious challenges of depopulation and declining economy. Drawing on the case of senmaida (rice terrace agriculture) in the Kamogawa region of Chiba prefecture as an example of the local initiative for green tourism, this lecture examines how the local people revitalize the region by capitalizing what satoyama can offer - nature.
Atsushi Sumi is Assistant Professor of International Management in the School of Business Administration of Meiji University. He holds a Ph.D. in Cultural Anthropology, and has taught a variety of courses in cultural anthropology, organizational behavior and HRM, cross-cultural management, and Japanese culture at the University of New Mexico, Southern Methodist University, and Temple University Japan. He has also worked for the Japan Institute for Labour Policy and Training (JILPT) as an assistant fellow, where he conducted a survey research on employment and the Japanese agriculture in 2005.
Date: Thursday, July 19 Lecturer: Kazuhiko Tsutsumi
Title of Lecture: Promoting Cool Japan to the world
Brief Abstract of Lecture: The NHK “Cool Japan” is a program that has focused in discovering cool things about Japan from foreigners prospective. The past themes broadcasted were pop-culture, traditional culture, high-tech technology, “Japanese” service, Japanese lifestyle etc. What aspects catch foreigner’s attention and makes them think it’s “cool”? This lecture will analyze the current Japanese culture through foreigners prospective that were seen during makings of the program. Furthermore, when we look at the history of Japan, we notice that we have also continuously been learning from other countries. It can be said that the progress of civilization has become possible through people's interaction in this multi-ethnic world. The globalization and the widespread of internet have enabled us to share more information and deepen cultural exchange. I personally hope more people in the world will get to know the “cool” side of Japanese culture, that will help enrich their lifestyle. And I also wish the young generation will take the major roles in this world's cultural exchange.
* NHK Cool Japan website:
Kazuhiko Tsutsumi : Executive producer of NHK Enterprise Inc. After graduating in 1977 (University of Tokyo, BA Faculty of Letters, major in Western history), he entered NHK (Japan Broadcasting Corporation), and has worked as a director/producer for politics, economy, and international information programs/news.From 2004, he became in charge of youth debate and cultural information programs in NHK Enterprise Inc. Currently he is the Chief Producer of “Cool Japan~ Discovering COOL things about Japan” which is shown on NHK Satellite channel. He has also published a book called “What makes Japan great!! Cool Japan from foreigners point of view” (2011, Takeda Random House Japan)
Manabu Kitawaki

“Cool Japan Summer Program” Producer.
Born in Osaka. After having directed many international projects and programs at Kyoto Seika University, since 2010 he has been working for Meiji University’s Organization for International Collaboration as an assistant professor and international student advisor. His field of study is intercultural social work and teaches Cross-cultural Education for the School of Global Japanese Studies. “By holding the Cool Japan Summer Program”, we would like to invite many young people from around the world to Japan and promote the values and aesthetics of the creative Japanese culture to the world.