Profiles of Lectures and Brief Abstracts of Lectures (2013)

Date: Monday, July 22
Title of Lecture:  Cool Japan Summer Program Introduction
Brief Abstract of Lecture:  For the introductory session of the Program, we will welcome you to Meiji University and introduce the outline of the program while hearing self-introductions from all of the participants, as well as where everybody’s interests in Japan lie, in order to ascertain the various “images of Japan” that exist.  In the last day of the program we shall return to these images and see how they may have evolved over the two weeks.
Date: Monday, July 22 Lecturer: Ryusuke Hikawa
Title of Lecture: Introduction to Pop Culture②
Brief Abstract of Lecture: In anime of Japan, "background scenery" or "landscape" often insists more important meaning than character activity. Recent years, the phenomenon so called "Seichi Junrei; pilgrimage to sacred places" that means a fan visits the stage of anime attracts attention, and this also has relation in this feature deeply. Why is such realistic scenery required for the anime, even it can draw the fictitious world? What kind of mean does it transmit? The anime history how scenery became so realistic will be analyzed, and the characteristic of anime as Japanese culture is clarified.
Born in Hyogo Prefecture in 1958, HIKAWA graduated from the Department of Electrical and Electronic Engineering, School of Engineering, Tokyo Institute of Technology. From when he was a student he was active as a magazine editor, music album creator, and writer in the field of animation special effects. After gaining experience as an engineer/manager at an IT company, he launched his own writing business, through which he provides commentary on various topics for magazines, videograms, and the Web. Other activities include directing the "Anime Maestro" segment of the television program BS Anime Yawa, commenting on products distributed on the Bandai Channel, and serving as a lecturer at Ikebukuro Community College. His publications include 20 Nenme no Zambot 3 (The 20th Year of Zambot 3; Ohta Publishing, 1997) and Akira Archive (Kodansha, 2002).
Date: Tuesday, July 23 Lecturer: John E. Inglusrud
Title of Lecture: Manga①
Brief Abstract of Lecture:  Interpreting the medium of manga: history, publishing, and social significance
Contrary to what many people assume, the origins of manga are controversial. Most often people see manga as coming out of a long history of Japanese visual culture. Others see the most important influences as coming from Europe and North America in the 19th century, but receiving the greatest impact from American comics after World War II. The survival and development of both manga and comics depend largely on the manner of production and publishing. At the same time, the manner of publishing influences the nature of manga that are created.
John E. Ingulsrud is Professor in the School of Humanities at Meisei University. Kate Allen and he are authors of Reading Japan Cool: Patterns of Manga Literacy and Discourse.
Date: Tuesday, July 23 Lecturer: Kate Allen
Title of Lecture: Manga②
Brief Abstract of Lecture: Manga Readers: Strategies and Practices Hardly anyone is praised for reading manga. But is it really as simple as it seems? In this session we will speak about how Japanese manga readers learn to read manga, how their reading practices are sustained, and what strategies they use to understand and enjoy manga.
Kate Allen is Professor in the School of Global Japanese Studies at Meiji University. John Ingulsrud and she are authors of Reading Japan Cool: Patterns of Manga Literacy and Discourse.
Date: Tuesday, July 24 Lecturer: Renato Rivera
Title of Lecture: Anime①
Brief Abstract of Lecture: What is it about Japanese animation that captivates the hearts and minds of people of all ages and backgrounds around the globe? What are the elements that are unique to this art form, and how did they come about and evolve to their current state? This lecture will focus on the history of the Japanese animation industry and its transition into one of Japan's modern sources of "cultural capital", observing the medium from many perspectives including its characteristic technical production aspects, the key players within its creative core, as well as the development of its impact on the surrounding society.
Renato Rivera Rusca is a graduate of Japanese Studies at Stirling University in Scotland and has conducted research on Japanese popular culture in Osaka University and Kyoto University. He has lectured at the Manga Faculty at Kyoto Seika University and has participated in many projects involving the Kyoto International Manga Museum since its inception. He is currently a lecturer at the School of Commerce, Meiji University.
Date: Wednesday, July 24 Lecturer: Akiko Sugawa-Shimada
Title of Lecture: Anime②
Brief Abstract of Lecture: Representations of “Japanese-ness”: Miyazaki and Takahata, and Sprits
How is so-called ‘Japanese-ness’ often represented in Anime? One of the key elements of the representations of ‘Japanese-ness’ may be something related to supernatural settings based on Shinto, Japanese Buddhism and /or spiritualism. The first session of this lecture focuses on animation directors, Hayao Miyazaki and Isao Takahata and their early works of TV anime and films to examine issues and problems. The second session discusses how Miyazaki constructed ‘Japanese-ness’ in his films through images of ‘yokai’ demons, ‘kami’ spirits, and ghosts.
Akiko Sugawa-Shimada, Ph.D., is Assistant Professor of Kansai Gaidai University. She is the author of a number of articles on anime and Cultural Studies, including “Culture and Art” in Encyclopedia of Animation (2012), “Fruits Basket” in Critical Survey of Graphic Novels: Manga (2012), An Introduction to Anime Studies (2013), Girls and Magic: Representations of Magical Girls and Japanese Female Viewership (2013), and ‘grotesque Cuteness of Shōjo: Representations of Goth-Loli in Japanese Contemporary TV Anime’ in Japanese Animation: East Asian Perspectives (2013).
Date: Wednesday, July 24 Lecturer: Kaichiro Morikawa
Title of Lecture: The Otaku Culture and Akihabara
Brief Abstract of Lecture: LEARNING FROM AKIHABARA: The Otaku City
In Japan, optimism about an ever-progressing technological future ran out in the 70's. It was in the mid-80's that the term otaku was coined to signify a new personality that had emerged as a reaction to the loss of “future.” The term evokes a stereotyped image of an unfashionable computer nerd, preoccupied with games and anime even after his adolescence. The loss of “future” was also critical to Akihabara, a small area amongst the central districts of Tokyo, which is widely known by the unrivaled concentration of electronics stores. “Community of interest” has taken an urban form in Akihabara. This could be a prophetic phenomenon in which a city is simulating cyberspace, as opposed to the conventional notion of cyberspace simulating a city.
Kaichiro Morikawa, associate professor of School of Global Japanese Studies at Meiji University since 2004, was born in 1971. He received MA in Architecture at Waseda University. He served as commissioner of the Japanese pavilion at the Venice Biennale 9th International Architecture Exhibition in 2004 to produce the exhibit OTAKU: persona=space=city (2004). He is involved in establishing Tokyo International Manga Library, and operating Yoshihiro Yonezawa Memorial Museum of Manga and Subcultures at Meiji University. Publications include: The Birth of a Personapolis (Gentosha, 2003).
Date: Thursday, July 25 Lecturer: David Marx
Title of Lecture: Youth Culture and Fashion
Brief Abstract of Lecture: In the first twenty years after World War II, Japanese authorities frowned upon any idea of "youth culture," with emerging tribes of younger Japanese often facing police harassment and even arrest. In the last four decades, however, Japan has developed one of the most vibrant youth-oriented pop cultures in the world. The lecture will look at the nature of this transition from youth as delinquency to youth as consumers — all while explaining the basic principles behind how Japanese youth create culture, music, and fashion. 
W. David Marx is a writer based in Tokyo, Japan and Chief Editor of Néojaponisme. He is a former editor of CNNGo, Tokion, and the Harvard Lampoon and has provided writing and translation for such publications as GQ, Brutus, and Nylon. Marx also contributed a chapter to Palgrave Macmillan anthology Idols and Celebrity in Japanese Media Culture as well as Da Capo’s Best Music Writing 2009. He is a graduate of Harvard University (B.A., East Asian Studies) and Keio University (M.A., Marketing and Consumer Behavior). 
Date: Thursday, July 25 Lecturer: Everett Kennedy Brown
Title of Lecture: Japanese Culture – Depth and Diversity
Brief Abstract of Lecture: JAPAN(S): On deeper and pluralistic aspects of Japanese culture
Cool Japan: the catchphrase coined by the Japanese government to market Japan as a commercial commodity is being promoted globally through the media. What really is Cool Japan and how are contemporary views of Japan becoming polarized by this agenda? In this photographic slideshow and talk, writer and photojournalist Everett Kennedy Brown explores these questions, and then will focus on deeper elements of the culture that emerge beneath the surface of contemporary trends.
Everett Kennedy Brown is a writer and the regional chief photographer of European Pressphoto Agency (epa), based in Tokyo, Japan. His work appears regularly in The New York Times, International Herald Tribune and other major newspapers and magazines. Everett's books include, 『俺たちのニッポン』Shogakukan Publishers, 『Ganguro Girls』Koenemann, 『生きているだけで、いいんじゃない』Kindaieiga-sha and 『日本力』Parco publishers.
Date: Friday, July 26 Lecturer: Marty Friedman
Title of Lecture: Music
Brief Abstract of Lecture: In this lecture, Marty Friedman will talk about his life as a musician and Japanese culture he encountered during his music activities. He will also speak about his own story of living in Japan, and the J-pop world he sees in his daily life from his own perspective.
Marty Friedman was born in Washington D.C., USA. He is a guitarist who has an enthusiastic group of fans throughout the world for his achievement in band performances, such as MEGADETH. He decided to move his base in Tokyo after having been deeply fascinated by Japanese culture in the course of multiple visits to Japan for his band tours. He is currently playing an active role of a guitarist, a composer, and a producer, as well as a successful multi-artist in various stages of TV, radio, commercials, movies, and more.
Date: Friday, July 26 Lecturer: Patrick McCoy
Title of Lecture: Movies
Brief Abstract of Lecture: Japan has had a long and celebrated history of cinema known throughout the world and this lecture will provide an overview of some of Japan’s greatest film directors from the early masters to the postwar humanists to the Japanese New Wave and beyond. Each director will be discussed in terms of their cinematic themes, body of work, and reputation among critics throughout the world. The first part of the lecture will focus on the films of Kenji Mizoguchi, Mikio Naruse, and Yasujiro Ozu, who are considered the early masters of Japanese film. This is followed by a talk about a group known as postwar humanists that includes Akira Kurosawa, Kon Ichikawa, and Masaki Kobayashi. The Japanese New Wave movements will discuss the films of Shohei Imamaura, Nagisa Oshima, Masahiro Shinoda, Seijun Suzuki, and Hiroshi Teshigahara. The lecture will conclude with a look at contemporary filmmakers Takeshi Kitano and Takashi Miike.
. Patrick McCoy is an Associate Professor at The School of Global Japanese Studies at Meiji University, where he teaches English, literature, and Japanese cinema. He has been living in Japan since 1997. He has written several journal articles on film such as “The Hardboiled Samurai: Crime Fiction and the Films of Akira Kurosawa” and “Two Paths After Defeat: Postwar Mentality And Morality in Stray Dog.”
Date: Friday, July 26 Lecturer: Patrick W. Galbraith
Title of Lecture: Idol Culture
Brief Abstract of Lecture: Spend even a day in a major Japanese city like Tokyo and you won’t be able to ignore them: “idols,” or heavily produced and promoted men and women who perform across media genres and platforms. Though central to the workings and experience of Japanese media culture, idols have received little attention in the study of Japan, which leads to naive and reactionary criticism (for example, Noel Gallagher's comments in 2012). In this lecture, we will consider idols in social, economic and political context. Tracing the rise of Japanese popular music after WWII, we will explore how the unruly energy of rock was subdued by the establishment of "agencies," which discipline and control performers in order to sell them to advertisers and the nation. If time allows, we will discuss contemporary idol groups such as Arashi and AKB48.
Title of Lecture: Game
Brief Abstract of Lecture: With reports comparing the industry to Hollywood, electronic gaming has never been a hotter topic. It’s a global phenomenon, with professional gamers and leagues existing from Europe to Asia. This lecture focuses on Japan’s place in the electronic gaming renaissance. We will discuss the origins of electronic gaming in the United States, the rise and fall of Atari and the revival of the industry by Nintendo. We will explore some of the specifics of Japanese gaming culture, for example the prevalence of arcades and the hand-held devices, and also the major challenges facing the industry today. We will touch on the competition between Nintendo, Sony and Microsoft, and the growing tensions between global and domestic markets. If time allows, we will discuss sources of creativity in small companies and fan cultures.

Patrick W. Galbraith received his Ph.D. in Information Studies from the University of Tokyo in 2012, and is currently pursuing a Ph.D. in Cultural Anthropology at Duke. He is the author of The Otaku Encyclopedia (Kodansha, 2009), Tokyo Realtime: Akihabara (White Rabbit Press, 2010), Otaku Spaces (Chin Music Press, 2012) and Moe Manifesto (Tuttle, forthcoming). He is also the co-editor of Idols and Celebrity in Japanese Media Culture (Palgrave, 2012). His work has appeared in Mechademia, ejcjs, and Signs, Metropolis, Otaku USA and CNN Go.
Date: Monday, July 29 Lecturer: Azby Brown
Title of Lecture: Japanese Design – Lessons in Living Green from Traditional Japan
Brief Abstract of Lecture: Japanese culture has often placed a premium on compact design, efficiency, low waste, and low energy use in buildings and other things designed for daily use. The roots of this thinking lie in the past, and it is becoming widely recognized that the society of the Edo period (1603-1868) provides an excellent model of a sustainable society. How did Japanese people approach the problems of supporting a large population with limited energy and other resources then? How are Japanese designers applying these lessons today? Will it be possible for Japan to transform itself into a model of sustainability in the post-earthquake/tsunami/nuclear disaster period? This talk will give examples from the past and present and illustrate possibilities for the future.

AZBY BROWN, a native of New Orleans, Louisiana, is an artist and designer who has lived in Japan since 1985. He is the author of The Genius of Japanese Carpentry (1995), Small Spaces (1996), The Japanese Dream House (2001) and The Very Small Home (2005), and "Just Enough: Lessons in living green from traditional Japan" (2010). On the faculty of the Kanazawa Institute of Technology since 1995, he is the director of the KIT Future Design Institute in Tokyo.
Date: Monday, July 29 Lecturer: Hiroki Fukunaga
Title of Lecture: Japanese culture and hospitality
Brief Abstract of Lecture: Japanese culture and hospitality storming the world
For more than 1300 years, the traditionally family-run “Ryokan” (traditional inn) business has developed and maintained its importance through the spirit of Japanese hospitality (omotenashi). This omotenashi has contributed to the country’s high economic growth and made Japan what it is today. Furthermore it has also played an important role in the Japanese creative industry. So what is the very essence of omotenashi? All Japanese embody this omotenashi spirit so naturally and unconsciously, and it adds a “story” to the “Made in Japan” product making it the one and only “Japan Brand”.
Managing Director, R Project Inc, and Councilor for the Cool Japan Blue-Ribbon Panel held by Ministry of Economy, Trade and Industry (METI). After working 15 years in an English first class hotel, he started “The Ryokan Collection” from 2004, which challenges traditional Inns to exceed the branding image of a modern first class hotel. He is also the director for the Luxury Travel Market Committee under METI, and the Japanese representative (from 2010) for International Luxuriate Travel Market (ILTM) which is the most prestigious business conference targeting the travel market for wealthy people.
Date: Monday, July 29 Lecturer: Hiroaki Koyama
Title of Lecture: “Furoshiki” Wrapping Workshop
Brief Abstract of Lecture: A Furoshiki is a square shaped cloth used to wrap items. It has long been an essential item in Japanese people’s daily life, but sad to say, it is now not so used as often as before. Even though Furoshiki is considered as a “tool used in the past” if you get to know the usage of it, you will see that it is still very convenient. Furoshiki has recently gained its attention as an eco-friendly item, since it helps reduce wrapping paper waste.
In this workshop we will first learn about the basic information of Furoshiki, and actually practice how to use it! Using Furoshiki is very simple! Once you learn it you will be able to practice it in your daily life. I hope you can learn the simplicity, convenience and the depth of the world of Furoshiki, and also wish this workshop will give you insights of Japanese culture by actually experiencing it in your own hands.
Hiroaki Koyama, Chief of Planning and Development Section, Miyai Inc. is also a curator, handling the company’s gallery exhibits. He conducts lectures in Sodo-Kimono-Gakuin (theme “Knowledge about Furoshiki and Fukusa” (twice a year), and other various lectures even abroad such as Paris (at Toraya-Paris Branch) and England (JAPAN SOCIETY LONDON “The FUROSHIKI PROJECT”). He has published a book called “Bi no tsubo- Furoshiki” (NHK Publication), and also took part in planning and producing “Furoshiki” (PIE INTERNATIONAL). He has been interviewed in various magazines, TV programs and educational text books. He also collaborates with other museums or gallery by providing support or the lending company’s collection.
Date: Thursday, August 1 Lecturer: Oh Jewheon
Title of Lecture: High-tech Japan
Brief Abstract of Lecture: Introducing the craftsmanship of Japanese enterprises
Ever since the post-war period, Japanese enterprises have been creating many convenient, functional, and innovative manufactures, such as TV, radio, video players, portable music players (Walkman), and compact cars. They also have been getting world’s attention for producing those products in high quality, but with low cost and short delivery period. In this lecture, Along with their philosophy and thoughts behind, I will introduce their continuous improvements, team-based problem solving, Just-in-time (JIT), Total Quality Control (TQC), concurrent engineering, and so forth, which are the system of craftsmanship as Japanese enterprises’ specialty.
After graduated from Department of Economics, College of Social Science at Seoul National University, Oh Jewheon finished his doctor’s degree of Economics at Graduate School of Economics at the University of Tokyo. He has taught at Manufacturing Management Research Center at the University of Tokyo from 2004, and currently he is associate professor at the School of Global Japanese Studies at Meiji University, while continuously presenting various books and articles about economics and manufacture.
Date: Thursday, August 1 Lecturer: Masao Kikuchi
Title of Lecture: Tourism and Regional Promotion
Brief Abstract of Lecture:  Warm Mascot Character (Yurukyara) and Local Economic Development
Facing severe economic difficulty and depopulation, local governments in Japan are keen to revitalize the local economy by cultivating local resources. One of the unique Japanese innovations using soft resources is the local warm mascot character called Yurukyara. Icons unique to the local culture and history are characterized as warm and soft mascots as PR agents for local goods and tourism. The lecture will examine the challenges and opportunities of Yurukara as local economic development tools by introducing popular Yurukyara in Japan. Students are required to invent own Yurukyara of their hometowns in the lecture.
Masao Kikuchi is Associate Professor of Public Policy and Management of the Department of Public Management in the School of Business Administration, Meiji University, Tokyo. Prior to his current position, he was a research fellow at the Institute of Administrative Management, while he was also a research associate at the Research Institute of Economy, Trade and Industry. He has published articles in following journals: Public Administration Review, Asian Review of Public Administration, and others. He serves as various advisory commission member positions both in national and local government in Japan. He holds a Ph.D. in Political Science.
Date: Thursday, August 1 Lecturer: Kazuhiko Tsutsumi
Title of Lecture: Promoting Cool Japan to the World
Brief Abstract of Lecture: The NHK “Cool Japan” is a program that has focused in discovering cool things about Japan from foreigners’ perspective. The past themes broadcasted were pop-culture, traditional culture, high-tech technology, “Japanese” service, Japanese lifestyle etc. What aspects catch foreigner’s attention and makes them think it’s “cool”? This lecture will analyze the current Japanese culture through foreigners’ perspective that was seen during makings of these programs. Furthermore, when we look at the history of Japan, we notice that we have also continuously been learning from other countries. It can be said that the progress of civilization has become possible through people's interaction in this multi-ethnic world. The globalization and the widespread of internet have enabled us to share more information and deepen cultural exchange. I personally hope more people in the world will get to know the “cool” side of Japanese culture, that will help enrich their lifestyle. And I also wish the young generation will take the major roles in this world's cultural exchange.
* NHK Cool Japan website:!/cooljapan.NHK
Executive producer of NHK Enterprise Inc. After graduating in 1977 (University of Tokyo, BA Faculty of Letters, major in Western history), he entered NHK (Japan Broadcasting Corporation), and has worked as a director/producer for politics, economy, and international information programs/news.
From 2004, he became in charge of youth debate and cultural information programs in NHK Enterprise Inc.
Currently he is the Chief Producer of “Cool Japan~ Discovering COOL things about Japan” which is shown on NHK Satellite channel. He has also published a book called “What makes Japan great!! Cool Japan from foreigners point of view” (2011, Takeda Random House Japan). Manabu Kitawaki
“Cool Japan Summer Program” Producer.
Born in Osaka. After having directed many international projects and programs at Kyoto Seika University, since 2010 he has been working for Meiji University’s Organization for International Collaboration as an assistant professor and international student advisor. His field of study is intercultural social work and teaches Cross-cultural Education for the School of Global Japanese Studies.
“By holding the Cool Japan Summer Program, we would like to invite many young people from around the world to Japan and promote the values and aesthetics of the creative Japanese culture to the world."