Collecting the honey of Japanese honey bees
In Miura City, Kanagawa, Associate Professor MATSUO Ryusaku and his students from the School of Commerce engaged in community-based activities and proposed tourism promotion measures and ideas for developing attractive tourism products.
In collaboration with Kanagawa Prefectural Miurahasse Senior High School (Supervising teacher: FURUYA Io), they developed Miura Honey Cookies – Meiji University x Miurahasse High School Collaboration, a new local tourism product featuring honey from Japanese honey bees.
In fiscal 2025, three additional hive boxes will be installed to increase honey production and support the further development of promoting tourism products in the region.
Making samples of the Honey Cookies
Overview of the Miura Honey Project
Activities and outcomes
In fiscal 2024, Meiji University School of Commerce’s course “Special Theme Practicum C and D - Miura City” contributed to regional revitalization. Working with Kanagawa Prefectural Miurahasse Senior High School, students worked to promote tourism through developing a new honey-based product.
During this fiscal year, in order to develop a new local tourism product for Miura City, Honey Cookies made with honey from Japanese honeybees, the course members successfully harvested honey from beehives on October 12, 2024, and they produced a cookie sample in the cooking room of Miurahasse High School in November. In front of Keikyu Misakiguchi Station, students presented a preview of the upcoming product and sold vegetables, wearing custom T-shirts printed with the Honey Cookies logo. This new product development project will continue in fiscal 2025, aiming to sell the students’ developed items as a general tourism product.
