The coauthored article “Effects of university-related dramas on the intention to purchase university merchandise” by Associate Professor KATO Takumi and ARAHATA Tetta group at the School of Commerce has been accepted on “
Journal of Promotion Management, Taylor & Francis.”
Title, Authors:
Kato, T., & Arahata, T. (2025). Effects of university-related dramas on the intention to purchase university merchandise. Journal of Promotion Management. Taylor & Francis.
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Japanese version≫
